BUSINESS STRATEGY
Business Model & Pricing Strategy: Make Sure You Earn What Your Work Is Worth
Many businesses set prices by copying a competitor or adding a fixed percentage to cost. Over time, input costs rise, the product range keeps growing, discounts become a habit, and nobody is sure which customers or products actually make money.
This engagement looks at the model behind the business: who you serve, what you offer, how you charge and where profit comes from. We then redesign the pricing and offer structure so that it matches your costs, your real value to customers and your plans for growth over the next few years.
Discuss your business ↗WHAT WE DO
Practical support,
step by step.
- 01Describe your current model: customer segments, offers, channels and revenue sources
- 02Calculate true cost and contribution for your main products or services
- 03Analyse discounting patterns, price differences across customers and loss-making orders
- 04Compare your pricing and packaging with the market and with customer expectations
- 05Test alternative structures, such as tiers, bundles, retainers, minimum orders or service plans
- 06Identify segments you should grow, price differently or stop serving
- 07Draft a pricing policy with discount limits and approval rules for the sales team
- 08Plan how to roll out price changes with customers and staff
WHAT YOU RECEIVE
Outputs you
can use.
- A business model summary on one page
- A product and customer profitability analysis
- A revised price list or pricing structure with rationale
- A discount and approval policy for your sales team
- A communication plan for rolling out the changes
Final deliverables depend on the agreed scope.
WHO THIS IS FOR
Owners whose margins are shrinking, who suspect they undercharge, or who are adding products or services and need a sound structure for pricing and revenue.
LET’S MOVE YOUR BUSINESS FORWARD
