ECOMMERCE & ONLINE BUSINESS
Decide What to Sell Online, to Whom and at What Margin Before You Spend on a Store
Many owners start with a website and work backwards. The store goes live, a few friends order, and then nobody is sure which products to push, what shipping to charge or why visitors leave at the cart. The platform is rarely the real problem. The plan behind it usually is.
Online store strategy gives that plan a shape before more money goes into design or stock. We look at your products, your margins, your customers and your capacity, then agree what the store should sell first, how it should be priced and what it must do well.
Discuss your business ↗WHAT WE DO
Practical support,
step by step.
- 01Review your current range and pick the products that suit online selling, based on margin, weight, returns risk and repeat demand
- 02Work out landed cost, packaging, shipping, payment charges and returns so each product has a real contribution margin
- 03Define who your online customer is and what makes them choose you over a marketplace listing or a local shop
- 04Set a pricing, discount and free-shipping approach that does not quietly erase your profit
- 05Plan the store structure: categories, product page content, policies and what a first-time buyer needs to see
- 06Decide what you will own (store, customer list) and what you will rent (marketplaces, ads) in the first year
- 07Write a phased launch plan with a small starting range, a review date and clear signals for adding more
- 08Brief your web designer or platform partner with a document they can build from, so the build matches the plan
WHAT YOU RECEIVE
Outputs you
can use.
- A product shortlist with margin working for each item
- A one-page customer and promise statement for your store
- A pricing, shipping and returns policy draft
- A store structure and page checklist for your designer or platform partner
- A phased launch plan with review points
Final deliverables depend on the agreed scope.
WHO THIS IS FOR
Product businesses, manufacturers and retailers planning their first online store or restarting one that has not delivered. Also useful for brands that sell only through marketplaces and want a store of their own.
LET’S MOVE YOUR BUSINESS FORWARD
