MARKETING & BRANDING
Plan the Content and Search Foundations Your Website Needs to Be Found
Many business websites are written once, about the company, and never touched again. Customers search for problems, prices and comparisons, and nothing on the site answers them. Owners then hire someone to write blogs without a plan, and the content piles up without direction.
We create the strategy before anyone writes. We look at what your customers ask, which pages your site is missing, how existing pages are structured and who in your team can provide real expertise. You get a content plan with priorities and ownership. Execution can be done by your team or suitable partners, and no ranking or traffic results can be promised.
Discuss your business ↗WHAT WE DO
Practical support,
step by step.
- 01Review your current website pages, structure and messaging against what customers actually search for and ask
- 02Gather customer questions from sales calls, WhatsApp chats and support to find content topics
- 03Group topics into a simple site structure with main service pages and supporting articles
- 04Write briefs for priority pages covering the audience, the question answered and the points to include
- 05Identify where your team has real experience that can make content more useful and credible
- 06Review basic on-page elements such as titles, headings, internal links and clarity of calls to action
- 07Plan a realistic publishing rhythm that your team or partner can sustain
- 08Set review points to see which pages are read, which enquiries come from them and what to update
WHAT YOU RECEIVE
Outputs you
can use.
- A website content audit with gaps and quick improvements
- A topic map linking customer questions to pages
- Content briefs for the first set of priority pages
- A publishing calendar with owners
- A simple review template for tracking page performance over time
Final deliverables depend on the agreed scope.
WHO THIS IS FOR
Owners with a website that gets few relevant enquiries, or teams about to invest in content who want a plan before spending on writing.
LET’S MOVE YOUR BUSINESS FORWARD
