TALENT & EMPLOYER BRANDING

Become the Employer Good People Choose, Even When You Cannot Match Big Company Salaries

Candidates look you up before they apply. They read your job post, check your social pages, ask a friend who worked there and compare you with the next offer. If your story is vague or inconsistent, they fill the gap themselves, and not always kindly.

Employer brand strategy starts with what is true. We find out what your current team values about working with you, what you can promise honestly and who you are best suited to hire. Then we turn that into messages and habits that show up at every point where candidates meet you.

Discuss your business ↗

WHAT WE DO

Practical support,
step by step.

01Interview current staff, recent leavers and, where possible, declined candidates to learn why people join, stay and leave
02Identify the strengths you can honestly claim, such as learning, ownership, flexibility, stability or growth path
03Write an employer value statement and a short set of proof points that your managers can repeat without exaggerating
04Define the type of person who thrives in your business and who does not, so you attract fit rather than volume
05Review your job posts, careers page, interview emails and offer letters for tone, clarity and consistency
06Plan simple content such as team stories, a day-in-the-role note and clear answers about pay structure and growth
07Train managers on how to talk about the business in interviews and how to close the loop with unsuccessful candidates
08Set a few measures such as offer acceptance, quality of applicants and early leaver reasons to see what is changing

WHAT YOU RECEIVE

Outputs you
can use.

An employer value statement with supporting proof points
A candidate profile describing who fits your business
Rewritten templates for job posts and interview communication
A one-page interviewer briefing guide
A content plan for a careers page or social posts

Final deliverables depend on the agreed scope.

WHO THIS IS FOR

Growing businesses that struggle to attract good applicants, lose offers to better-known employers, or want to hire more through referrals. Suits owners who can commit to acting on what the research reveals.

No. Every business has an employer reputation, whether it manages it or not. Smaller firms can be clear and personal about what they offer, such as direct access to the owner or room to take on bigger work, which large firms cannot easily copy.

We write the messages, page structure and content plan. Design, development or paid promotion may be handled by suitably qualified partners of your choice. We brief them and review the result against your employer brand.

We start by understanding why. Often a few fixable causes sit behind it, such as unclear pay, last-minute shifts or weak onboarding. We help you address those first, then communicate honestly about the changes you have made, without hiding the past.

LET’S MOVE YOUR BUSINESS FORWARD

Shape Your Employer Brand

Shape Your Employer Brand ↗

Practical support,step by step.

Outputs youcan use.

Is employer branding only for big companies?

Will you create a careers website or run recruitment ads?

What if our reviews and reputation are poor right now?

Shape Your Employer Brand

Practical support,
step by step.

Outputs you
can use.