WHOLESALE & DISTRIBUTION CONSULTING
Wholesale & Distribution Consulting - Wider Coverage, Faster Sales, Healthier Collections
A distributor earns on thin margins and depends on the principal, the retailer and the credit cycle all at once. Outstanding payments grow, a few retailers account for most volume, and salesmen cover the easy beats while other areas are barely visited.
GullyBusiness helps wholesalers and distributors organise territories, sales routines, credit limits and collection follow-up. The aim is a business that does not depend on the owner remembering who owes what and which retailer has not ordered lately. We begin with the receivables and the beat plan, because that is where cash is usually lost.
Discuss your priorities ↗COMMON CHALLENGES
The pressures
we often see.
- 01Outstanding receivables rise because credit is given on relationship rather than limits.
- 02Salesmen follow their own beats, leaving some outlets uncovered for weeks.
- 03The owner does not know which products and retailers are actually profitable.
- 04Dependence on one or two principal companies limits bargaining power.
- 05Deliveries, returns and claims create daily friction between sales, godown and accounts.
OUR FOCUS AREAS
Connected improvements
across your business.
- 01Territory and beat planning for field salesmen
- 02Retailer segmentation by volume and profitability
- 03Credit limits, ageing review and collection routine
- 04Salesman targets, daily reporting and incentive design
- 05New outlet and dealer onboarding process
- 06Godown layout, dispatch and returns handling
- 07Scheme and claim reconciliation with principals
- 08Product mix and multi-brand portfolio decisions
- 09Fleet and delivery route planning
- 10Distributor margin and cost-to-serve analysis
- 11DMS and billing software advisory
- 12Succession and delegation planning for owner-run firms
A PRACTICAL ENGAGEMENT
Start with the priorities
that matter most.
We begin by understanding your operating environment, identifying gaps, and agreeing on the scope of support. Recommendations are shaped around your resources, team, and goals.
- Territory map with beat plan and coverage targets
- Retailer ranking and credit policy with limits by segment
- Collection tracker with weekly review format
- Salesman performance sheet and incentive proposal
- Cost-to-serve analysis by brand and route
LET’S MOVE YOUR BUSINESS FORWARD
