AESTHETIC, HAIR AND COSMETIC CLINICS
Pricing Packages and Plan Sign-ups in an Aesthetic Clinic
A woman leaves the consultation room with a quote for six sessions, says she will think about it, and is never called again. Meanwhile the laser sits idle after two o'clock because the afternoon slots were never filled. The owner sees only the month-end total.
We work on the business side of the clinic: how packages are priced, how consultations are followed up, how machine and room time is used, and what the owner reads each week. Treatment choices, safety and what is permitted stay with your doctors and the regulator.
Discuss your priorities ↗COMMON CHALLENGES
The pressures
we often see.
- 01The counsellor quotes a package from memory, so two patients with the same plan hear two different prices and the clinic cannot say which one was right.
- 02Prepaid sessions pile up as a liability nobody tracks, and the owner learns how many are still unused only when a patient complains.
- 03A costly machine is booked solid on Saturdays and nearly empty on Tuesdays, yet the roster and the discount offers ignore that pattern.
- 04Injectables, PRP kits and other consumables are written off as wastage with no entry showing which procedure or which doctor used them.
- 05Consultation walk-ins who do not sign up are never called back, because the front desk has no list and no one owns the follow-up.
OUR FOCUS AREAS
Where the work
usually starts.
- 01A package price sheet that shows session count, consumable cost and machine time behind every quoted figure
- 02Consultation-to-plan sign-up count, kept by counsellor, from a simple tally in the appointment register
- 03A prepaid-session ledger listing who has paid, how many sessions are left and when the last visit was
- 04Machine-hours booked against machine-hours available, shown separately for each device and each weekday
- 05Consumable issue slips tied to a procedure, so a vial or kit can be traced to a patient visit
- 06Doctor and counsellor incentive rules, checked for what they quietly encourage, such as pushing larger packages
- 07A callback list for people who enquired and did not book, with a named person and a date
- 08Refund and package-change requests, noted with the reason, to see which promise went wrong at the sale
START THIS WEEK
Things you can do
before you call anyone.
- Pull the last twenty consultations from the register and mark which ones became a plan. Note who quoted each. The gap between counsellors usually tells you where to coach first.
- Hypothetical example: a package of six sessions is sold for ₹30,000. If consumables cost ₹2,400 per session and machine time is valued at ₹1,000 per session, the clinic keeps ₹2,100 per session before salaries. Do that sum for your own best seller.
- Write down every prepaid package still open: patient, amount paid, sessions used. Add the unused value. That figure belongs on your Monday sheet, not in someone's head.
A PRACTICAL ENGAGEMENT
Start with the priorities
that matter most.
We begin by understanding how your business runs today, find the gaps, and agree the scope in writing. Recommendations are shaped around your team, your resources and your goals.
- A one-page package costing sheet with consumables, machine time, doctor time and your margin floor
- A weekly routine for the callback list and the prepaid-session check, with an owner for each
- A counsellor script outline and quote format, so the same plan carries the same price every time
- A Monday sheet showing sign-ups, machine-hours used, prepaid balance and refunds
Not the right fit when: A licensing, advertising-claim or patient-safety complaint comes first and needs a qualified professional. Nor does this suit a clinic still deciding which services it will offer.
Explore a business audit ↗LET’S MOVE YOUR BUSINESS FORWARD
