BUSINESS COACHES AND CORPORATE TRAINERS
Business Coaches: Fees, Packages and Getting Paid on Time
An HR head asks for a proposal for a two-day leadership workshop. You spend a weekend on it. Then purchase asks for a thirty percent cut and payment after ninety days. You agree, and the workshop eats four extra days of preparation.
We advise coaches and trainers on the business of the practice: packaging and pricing, proposal routine, delivery days against preparation days, payment terms, and which work to say no to. We do not teach your subject or coach your clients, and we do not promise you bookings.
Discuss your priorities ↗COMMON CHALLENGES
The pressures
we often see.
- 01Every proposal is built from scratch, and the trainer cannot tell afterwards how many days of preparation, travel and follow-up the fee really covered.
- 02Corporate buyers ask for discounts and long payment terms, and the trainer agrees because the booking feels hard to win, then waits months for the money.
- 03Prospects book discovery calls to collect free advice, and the coach has no rule for when a conversation ends and a paid engagement starts.
- 04Income swings between busy months with back-to-back workshops and empty ones, because follow-up on past clients depends on whether the trainer remembers.
- 05Associates who deliver part of a programme are paid on a handshake, so there is no clear split on who owns the client or who handles preparation.
OUR FOCUS AREAS
Where the work
usually starts.
- 01Fee per delivery day, with preparation, travel and customisation days shown as separate lines
- 02A package menu: single workshop, multi-session programme, one-to-one coaching bundle, each with scope and price
- 03Proposal tracker with date sent, amount, decision-maker, follow-up date and outcome
- 04Payment terms written into each proposal, with invoice dates and reminders for overdue amounts
- 05A rule for discovery calls: what is free, how long it runs and what leads to a paid diagnostic
- 06List of past clients with last workshop date and a planned reconnect call
- 07Associate agreement points: fee share, preparation, materials ownership and client contact
- 08Days booked per month against days available, so you see your real utilisation
START THIS WEEK
Things you can do
before you call anyone.
- Open your last three delivered programmes and count preparation, travel and delivery days. Divide the fee by total days and see what a day truly earned.
- Write down one rule for discovery calls, such as a forty-minute limit and a paid diagnostic after that. Use it on the next enquiry.
- Hypothetical example: a two-day workshop priced at ₹1,20,000 took four days of preparation and travel. That is six working days, so a day earned ₹20,000, not ₹60,000.
- List every client you have trained and the date of the last contact. Call three of them this week and ask what their team needs next.
A PRACTICAL ENGAGEMENT
Start with the priorities
that matter most.
We begin by understanding how your business runs today, find the gaps, and agree the scope in writing. Recommendations are shaped around your team, your resources and your goals.
- A proposal template with scope, days, fee, payment dates and what is excluded
- A pipeline sheet showing each prospect, stage, next step and expected month of payment
- A one-page rate card for workshops, programmes and coaching packages with a discount rule
- A quarterly reconnect routine for past clients with a call script and a log
Not the right fit when: If you have no delivered work yet to price, or the real question is what to teach, we are not the right fit. Contract or tax questions on corporate payments go to a lawyer or chartered accountant.
Explore a business audit ↗LET’S MOVE YOUR BUSINESS FORWARD
