CLOTHING STORES AND BOUTIQUES
What a Boutique Owner Should Track Beyond Daily Sales
The wedding-season lehengas arrived in October, the best colours sold out in three sizes, and what is left on the rack is the size nobody wears. The owner will mark it down in January and call it a bad season.
We help you read stock by size and colour, plan markdowns before the season turns, and set up a tracker for alteration jobs. We take your sales staff through a follow-up routine and a fair incentive. We do not cover fashion trends, design or tax treatment of stock.
Discuss your priorities ↗COMMON CHALLENGES
The pressures
we often see.
- 01Buying is done on instinct at the wholesale market, and nobody records which sizes and colours sold through and which were left behind.
- 02Markdowns happen late and in panic, so the shop cuts prices across the board instead of picking the pieces that are actually stuck.
- 03Alterations and tailoring jobs depend on a single tailor, and customers come back for pieces promised for a function that has already passed.
- 04Sales staff are paid a fixed salary, so a walk-out with no purchase costs them nothing and the owner never hears why.
- 05Consignment and credit purchases from suppliers pile up, and no one knows what share of the shelf is already paid for.
OUR FOCUS AREAS
Where the work
usually starts.
- 01Sell-through by size and colour for each purchase lot, checked after four weeks on the rack
- 02The age of every piece on the shelf, with a markdown date decided when it is bought
- 03A tailor job card with pickup date, function date and balance due
- 04The count of customers who walked out without buying, with the likely reason noted by staff
- 05Wedding and festival buying calendar with orders placed before the rush starts
- 06Supplier dues, return terms and credit days kept on one sheet
- 07Staff incentive tied to billing value and to repeat customers brought back
- 08Cash, card and UPI settlement matched to billing at closing every night
START THIS WEEK
Things you can do
before you call anyone.
- Pick the three pieces that sold fastest last season and the three that stayed longest. Write down size, colour and price for each. Use that page next time before you buy.
- Hypothetical example: you buy 20 kurtis at ₹800 each and sell 12 in four weeks at ₹1,600. The remaining 8 are now marked at ₹1,200 to recover the cash before the next lot arrives.
- Give the tailor a printed job card and ask for the function date on every piece. Mark any job where the function date falls before the promised pickup.
- Ask each salesperson to note down why people leave without buying, in a few words, for one week. Read the notes together on Sunday.
A PRACTICAL ENGAGEMENT
Start with the priorities
that matter most.
We begin by understanding how your business runs today, find the gaps, and agree the scope in writing. Recommendations are shaped around your team, your resources and your goals.
- A stock-age and sell-through sheet by size and colour for each buying lot
- A markdown calendar with trigger dates for each category
- An alteration job card and a pickup board for the counter
- A sales staff routine and incentive note covering follow-up with past buyers
Not the right fit when: Wait if you are about to shut the shop or if a lease dispute is taking all your attention. Settle that first.
Explore a business audit ↗LET’S MOVE YOUR BUSINESS FORWARD
