OBSTETRICS AND GYNAECOLOGY CLINICS
Running an Obstetrics and Gynaecology Clinic as a Business
A patient books antenatal care at your clinic, pays the first visit, and then you carry her through nine months of scans, tests and calls before the delivery bill arrives. Meanwhile the consultant is on call for a night delivery and tomorrow's clinic starts late. The business holds together only if the plan behind it is written down.
Our help with the business routines covers package structure, billing, the on-call and clinic roster, front desk scripts and follow-up discipline. We do not advise on clinical care, birth plans or anything about patient outcomes. Those decisions belong to your doctors and the rules of the medical councils.
Discuss your priorities ↗COMMON CHALLENGES
The pressures
we often see.
- 01An antenatal package is sold at one price at the first visit, but scans, extra consultations and admissions get added later, and nobody checks whether the package still covers what was delivered.
- 02The consultant is the brand, so a night call, a conference or a holiday leaves the clinic without a clear second line and patients feel the gap.
- 03Delivery bills depend on room category, stay length, consumables and whether the case ends in a caesarean, so estimates given at booking drift far from the final bill.
- 04Patients move between your clinic, the hospital where you deliver and outside labs, and each handover loses a record, a follow-up call or a payment.
- 05Gynaecology consultations for small procedures, fertility queries and routine check-ups compete for the same clinic hours as antenatal visits, with no rule on how to share them.
OUR FOCUS AREAS
Where the work
usually starts.
- 01The antenatal package sheet: what is included, what is billed separately, and where the explanation is given to the family.
- 02Estimate versus final bill on the last twenty deliveries, by room category, so you can see where estimates fail.
- 03The consultant on-call roster and the written backup plan for a delivery during a scheduled clinic.
- 04The OPD slot structure: new antenatal, follow-up, gynae procedures and walk-ins, and how many minutes each really takes.
- 05The follow-up register for missed antenatal visits and the person who calls each patient.
- 06Hospital tie-up terms: who bills what, when your share is paid, and who tracks it.
- 07Staff roles for the nurse counsellor, the front desk and the billing person, with a written handover at shift change.
- 08A monthly one-page review of new bookings, deliveries, package leakage and receivables.
START THIS WEEK
Things you can do
before you call anyone.
- Pull the last ten delivered patients and put the original package quote beside the final amount billed. Mark each difference and note whether it was explained to the family. That list is your package-design brief.
- Ask your desk to read out, word for word, what they tell a new antenatal patient about costs. Write it down, then fix gaps with the consultant in one short meeting.
- Hypothetical example: a package quoted at ₹60,000 ends up at ₹78,000 after two extra scans and an upgraded room. If the family heard nothing about either, the gap is a communication problem, not a pricing one.
A PRACTICAL ENGAGEMENT
Start with the priorities
that matter most.
We begin by understanding how your business runs today, find the gaps, and agree the scope in writing. Recommendations are shaped around your team, your resources and your goals.
- A written antenatal package and add-on price sheet with a script the desk uses to explain it.
- A delivery estimate template that shows room category, stay and consumables as separate lines.
- An on-call and clinic roster with a backup rule for the consultant.
- A monthly clinic review sheet covering bookings, deliveries, leakage and unpaid bills.
Not the right fit when: Wait if you are facing a clinical complaint, a medico-legal notice or a registration issue under the prenatal diagnostic rules. A qualified professional has to deal with that before any business review.
Explore a business audit ↗LET’S MOVE YOUR BUSINESS FORWARD
