REAL ESTATE DEVELOPERS AND BROKERS
Residential Developers and Brokers: Running the Sales Process
Sunday brings forty visitors to the sample flat, three sales executives talk to them, and by Wednesday no one remembers who liked the east-facing unit on the fourth floor. The inventory chart on the wall is out of date.
We help developers and brokers manage sales as a routine. How enquiries are recorded, who follows up, how unit status and price stay current, how booking money is tracked and how the team is rewarded. RERA, titles, loans and contracts are for lawyers.
Discuss your priorities ↗COMMON CHALLENGES
The pressures
we often see.
- 01Enquiries come from walk-ins, calls and agents, and the details sit in notebooks, so a visitor can be contacted by two executives or by none.
- 02Inventory and price charts differ between the site office and the head office, and a buyer sometimes hears about a unit that has already been booked.
- 03Site visitors leave without a clear next step, and follow-up depends on the executive's memory and willingness to call.
- 04Booking amounts, instalment dates and demand letters are tracked in several sheets, and a delayed instalment is spotted only when the cash shortfall appears.
- 05Executives are paid on closed bookings only, so they sit on cold enquiries and hoard contacts rather than sharing them with the team.
OUR FOCUS AREAS
Where the work
usually starts.
- 01Enquiry register with source, unit interest, budget range, visit date and next action
- 02Single live inventory chart with unit status, price and who may change it
- 03Site visit script and follow-up routine for the same evening and the next week
- 04Booking and instalment tracker with due dates and reminder owner
- 05Broker and channel partner terms recorded with payout triggers
- 06Weekly sales review of visits, follow-ups, bookings and lost reasons
- 07Executive roles: who handles first contact, site tour, negotiation and paperwork handoff
- 08Incentive plan that rewards follow-up discipline as well as closures
START THIS WEEK
Things you can do
before you call anyone.
- Collect every enquiry from the last month into one sheet. Mark which got a second call within a week. The unmarked ones are your first list.
- Hypothetical example: if eighty visitors came and twelve booked, the rest were not necessarily lost. Calling the sixty-eight with a reason for each lets you learn why they walked away.
- Appoint one person to own the inventory chart, and update it before the site opens each day.
- Check every booking against its instalment schedule and note any payment more than a week late.
A PRACTICAL ENGAGEMENT
Start with the priorities
that matter most.
We begin by understanding how your business runs today, find the gaps, and agree the scope in writing. Recommendations are shaped around your team, your resources and your goals.
- A shared enquiry and visit tracker with a daily follow-up list for each executive
- A live inventory and price sheet with change rules and a single owner
- A booking and instalment tracker that accounts can read at a glance
- A sales team role chart and incentive outline linking pay to process and outcome
Not the right fit when: Hold off if the project has an approval, title or regulatory problem. A lawyer and the relevant authority must settle that first.
Explore a business audit ↗LET’S MOVE YOUR BUSINESS FORWARD
